Coffee, tea, or coffee?

May 2006
Marketing Management;May/Jun2006, Vol. 15 Issue 3, p4
This article discusses a survey aimed at gauging annual coffee consumption in the U.S. The report found that the rate of coffee consumed and the rate of daily coffee drinkers in the U.S. significantly rose between the years of 2004-2005. The survey also examined the social aspects of coffee and presented consumer opinions regarding their specific coffee habits. The survey found that coffee taste is the highest factor in rating coffee between different brands, and the rate of coffee drinkers who use artificial sweeteners in their coffee significantly decreased between 2004-2005.


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