Rethinking the Web

Snow, Robin
June 2006
Marketing Health Services;Summer2006, Vol. 26 Issue 2, p35
Academic Journal
The article presents an overview of the development of web 2.0 multimedia and its impact on marketing techniques of the early 21st century. A working definition of web 2.0 technology is provided, highlighting several examples of its popular manifestations in blogging, RSS feeds, and broadband multimedia broadcasting. Paradigm shifts in internet technology since the 1990s are compared and contrasted. Several suggestions are offered for adapting communication methodologies in marketing to match the tools of online culture.


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