Lead Time

June 2006
Marketing Health Services;Summer2006, Vol. 26 Issue 2, p28
Academic Journal
The article discusses business trends within the health care industry of the United States and the role of marketers as leaders in taking advantage of management innovations within the industry. Several examples of emerging issues which health care marketing could benefit from addressing are listed, including the adoption of transparency practices, evidence-based medicine, medical ethics, and decision support. Each issue is profiled and addressed from the particular perspective of health care service administration.


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