TITLE

Trust fundamentals

AUTHOR(S)
Gausz-Mandelberg, Carol
PUB. DATE
June 2006
SOURCE
Marketing Health Services;Summer2006, Vol. 26 Issue 2, p14
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the mechanics of consumer trust within the health care industry. An overview of negative public opinion towards various subsets of the medical community in the United States is provided. Several examples of factors contributing to the mistrust are listed, including corrupt practices by pharmaceutical advertising, the perpetuation of a "culture of blame," and the prevalence of negative publicity in industrial accountability. Several suggestions are offered for service marketers to address these obstacles and promote a stronger customer loyalty and trust with the industry at large. INSET: Challenges to the healthcare industry.
ACCESSION #
21148030

 

Related Articles

  • A COMPARISON OF CONSUMER PERCEPTION OF TRUST-TRIGGERING APPEARANCE FEATURES ON INDIAN GROUP BUYING WEBSITES. SHARMA, VARINDER M. // Indian Journal of Economics & Business;2015, Vol. 14 Issue 2, p163 

    Trust-triggering appearance features are considered vital to establishing trust in consumers visiting websites for the first time. This becomes even more crucial for group buying websites because of their daily changing deals. This study tests consumer perceptions about ten such features on...

  • Taken on trust. Laker, Sally // Money Marketing;2/23/2012, p66 

    The author discusses the trust of customers for the service, experience and product knowledge of advisers that can help them gain wider success and profits. She agrees on the importance of offering unique selling points during the worse economic times for increasing trustworthiness and...

  • THE TRUST TEST.  // O, The Oprah Magazine;Mar2009, Vol. 10 Issue 3, p168 

    A quiz concerning the trust and reliability of a person is presented.

  • The three tenets of trust.  // Finance Week;11/22/2004, Special section p8 

    The article reports that corporate governance, brand and reputation the three vital tenets of trust. Investor trust and confidence can be destroyed in a number of ways, but usually never so quickly as by unreliable or inaccurate financial reporting. Consumer trust is just as important and can...

  • GPs most trusted. Meylan, Greg // New Zealand Doctor;6/16/2004, p3 

    Reports on the results of the public confidence survey conducted by the UMR Research revealing that general practitioners ranked as the most trustworthy professionals by New Zealanders. Sectors that were voted as the least trustworthy; Complete placings for the professional trustworthiness survey.

  • thefrontline.  // Marketing Week;8/19/2010, Vol. 33 Issue 34, p18 

    The article offers different views of several marketers about the research concerning the more reliable basis when considering financial brands. AXA group marketing director and communication director Cheryl Toner states that building trust with consumers is important and is the central...

  • FACTORS INFLUENCING CONSUMERS' SELECTION OF HEALTH INSURANCE CARRIERS. Smith, Howard L.; Rogers, Robert D. // Journal of Health Care Marketing;Dec86, Vol. 6 Issue 4, p6 

    The authors examine the factors and information influencing consumers' selection of health insurance carriers. The results indicate that consumers are sensitive to rising insurance premium costs. They perceive that the decision to select a carrier is critical, yet they are often unprepared...

  • Friendship is golden. Singer-Klein, Raquel // Girls' Life;Aug/Sep2002, Vol. 9 Issue 1, p20 

    Provides information on the sacred rules of friendship. Importance of trust; Significance of mutual support between friends; Implications of being a dependable friend.

  • Cashback sites bring greater transparency for consumers. Nikkel, Paul // New Media Age;2/28/2008, p17 

    In this article, the author shares his views regarding the growing popularity of community web sites that give consumers cashback rewards for shopping select online stores. He notes that this form of affiliate marketing has existed before, but is now becoming more transparent to consumers. The...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics