TITLE

Degree Debate

AUTHOR(S)
Endresen, Karen W.
PUB. DATE
June 2006
SOURCE
Marketing Health Services;Summer2006, Vol. 26 Issue 2, p12
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents an overview of research conducted on the engagement and influence of health care marketers. Statistics and commentary are given highlighting the health care service management focus on issues away from direct marketing influence and it is suggested that marketing specialists are not as active in their fields as they should be.
ACCESSION #
21148029

 

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