TITLE

Bringing up Bratz

AUTHOR(S)
Felgner, Brent
PUB. DATE
June 2006
SOURCE
Playthings;Jun2006, Vol. 104 Issue 6, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on efforts by Isaac Larian, founder and chief executive officer of MGA Entertainment, to make his firm the top toy company in the world. MGA has sold more than 120 million Bratz dolls and has signed more than 400 licenses, along with sales of other branded products. It is the master toy licensee for "Shrek." Larian is improving his distribution and nurturing its brands.
ACCESSION #
21146798

 

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