TITLE

How DO I Handle the Internet Shopper?

AUTHOR(S)
Huisken, Brad
PUB. DATE
June 2006
SOURCE
JCK;Jun2006, Vol. 177 Issue 6, p324
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article gives advice on how to persuade shoppers to buy from a jewelry store instead of buying on the Internet. It is important to earn a customer's trust by telling a company story during a sales presentation that discusses the benefits of buying from the company. Jewelry stores should elevate the customer's perception of the value of their merchandise and the benefit of buying it from them.
ACCESSION #
21146705

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics