TITLE

DIRECT CHOICE: HSBC'S WWW.YOURPOINTOFVIEW.COM

AUTHOR(S)
Bartholo-meusz, Fiona
PUB. DATE
May 2006
SOURCE
Media: Asia's Media & Marketing Newspaper;5/19/2006, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents information related to Hong Kong & Shanghai Banking Corp. Ltd.'s website, www.yourpointofview.com, which prompts users to present their views on diverse subject matters. When browsers submit their answer through a drag-and-drop format, it then tells users regarding how they compared in terms of what the rest of the world thinks of that subject matter.
ACCESSION #
21141366

 

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