Disney down on uplink

Zeitchik, Steven
June 2006
Daily Variety;6/8/2006, Vol. 291 Issue 48, p53
Trade Publication
The article reports on the marketing strategy of Walt Disney Co. in line with the World Cup football tournament in Germany. Through Web streaming, Disney will be able to show all the games in the World Cup unlike in the U.S. where only 52 out of 64 games will be shown. The strategy involves using the popularity of the matchers to pressure the providers to take on the ESPN360 coverage of the World Cup.


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