TITLE

Disney down on uplink

AUTHOR(S)
Zeitchik, Steven
PUB. DATE
June 2006
SOURCE
Daily Variety;6/8/2006, Vol. 291 Issue 48, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the marketing strategy of Walt Disney Co. in line with the World Cup football tournament in Germany. Through Web streaming, Disney will be able to show all the games in the World Cup unlike in the U.S. where only 52 out of 64 games will be shown. The strategy involves using the popularity of the matchers to pressure the providers to take on the ESPN360 coverage of the World Cup.
ACCESSION #
21118422

 

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