With Bold Graphics, New Shapes, Sizes: BVG. Makers Revamp Packaging, Inspire Sales

Weisberg, Karen
July 1999
FoodService Director;07/15/99, Vol. 12 Issue 7, p82
Trade Publication
Discusses the aim of beverage manufacturers to have packaging designed to make their product stand out in the marketplace. Design of WhipperSnapple Fruit Smoothies bottle; Package from Tetra Pak Inc. targeted to adult single-serve beverages; Packaging solutions for products sold to food service operators.


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