TITLE

Branding (Cont): Rutgers students help `evaluate' Villa Pizza marketing program

PUB. DATE
July 1999
SOURCE
FoodService Director;07/15/99, Vol. 12 Issue 7, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Villa Pizza worked with Rutgers University in New Brunswick, New Jersey to create a marketing program to expand its business. Benefits to the students; Benefits to the company; Students' ideas for Villa Pizza.
ACCESSION #
2111778

 

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