New Thomasville print ads set tone for branding effort

Sloan, Carole
June 2006
Furniture/Today;6/12/2006, Vol. 30 Issue 39, p40
Trade Publication
The article provides information about the magazine advertising campaign of Thomasville Furniture Industries Inc. It has the capacity of producing 1,000 mattresses daily in Thomasville, North Carolina. The advertisement, which portrays their products as the height of home fashion, is one of the series of steps its CEO Nancy Webster has undertaken to further the company's presence in the market. This will appear in 25 publications by the end of 2006.


Related Articles

  • Thomasville rolls out Bogart ads.  // Furniture/Today;2/17/2003, Vol. 27 Issue 24, p10 

    Reports on the national print and broadcast advertising campaign launched by Thomasville Furniture Industries Inc. for the Humphrey Bogart Collection in North Carolina. Description of the advertisement; Theme of the campaign; Role of McCarthy Mambro Bertino in the campaign.

  • King Cut Furnishes Thomasville.  // SHOOT;5/30/2003, Vol. 44 Issue 21, p14 

    Presents information related to the advertising campaign created by the agency McCarty Mambro Bertino Advertising, Boston, Massachusetts, for its client Thomasville Furniture Industries. Overview of the production company, editorial, visual effects, audio post, music and sound design is...

  • Thomasville Goes Contemporary. van der Pool, Lisa // Adweek Southeast Edition;3/11/2002, Vol. 23 Issue 11, p6 

    Presents information on an advertising campaign created by McCarthy Mambro Bertino for the North Carolina-based furniture manufacturer Thomasville Furniture. Details of the campaign; Purpose of the campaign; Information on the previous advertising campaign of Thomasville Furniture.

  • Bridging the centuries. Garet, Barbara // Wood & Wood Products;Feb95, Vol. 100 Issue 2, p34 

    Presents information on Thomasville Furniture Industries Incorporated's American Revival furniture collection. Comments from Guy Walters, vice president, general manager of product styling and development; Description of some of the furniture in the collection; Amount of pieces of furniture in...

  • Thomasville's ads, stores to send consistent message. Slaughter, Powell // Furniture/Today;11/24/2003, Vol. 28 Issue 12, p49 

    Reports on the concept of the advertising campaign of the furniture firm Thomasville Furniture Industries Inc. in Fort Lauderdale, Florida. Role of Martin Agency as the advertising agency of the firm; Importance of reinvestment for the brands; Aim of the firm to promote a consistent message. ...

  • Thomasville moves Hem into TV ads. Snyder, Beth // Advertising Age;8/23/1999, Vol. 70 Issue 35, p8 

    This article reports on the launch of a television advertising campaign created by Long Haymes Carr for the Thomasville Hemingway Collection, a line of furniture from Thomasville Furniture, in the U.S. in August 1999. Spending for the campaign is estimated at more than $7 million. Print...

  • Thomasville Furniture Casts Bogart for New Line. Pool, Lisa Van Der // Adweek Eastern Edition;2/17/2003, Vol. 44 Issue 7, p18 

    Reports on the selection of Humphrey Bogart by Thomasville Furniture for a campaign from McCarthy Mambro Bertino that introduces the furniture chains' Bogart collection. Description of the advertisement; Tagline of the advertisement; Criticism of the advertisement.

  • Local Thomasville furniture dealer believes counterfeiters to be gone. Rattle, Barbara // Enterprise/Salt Lake City;05/06/96, Vol. 25 Issue 45, p1 

    Reports on counterfeit dealers of Thomasville Furniture Gallery products. Reasons for using the Thomasville furniture brand; Marks of counterfeit products including marketing mode used.

  • Thomasville designs make an impression in UK.  // Cabinet Maker;4/5/2002, Issue 5281, p3 

    Focuses on the designs of the furniture of Thomasville. Presentation of the Hemmingway collection; Need to meet fire regulations; Number of bookings taken.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics