TITLE

Latex International launching branded pillow program

AUTHOR(S)
Perry, David
PUB. DATE
June 2006
SOURCE
Furniture/Today;6/12/2006, Vol. 30 Issue 39, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the RejuveNite program, a new branded pillow program launched by Latex International company targeting bedding specialty and furniture stores in Shelton, Connecticut. The program provides pillows that offer comfort for the neck and head. A retail sales support program backs up the pillow program offering consumers with guide in the selection for the perfect pillow. The program also aims to change the pillow shopping experience of customers.
ACCESSION #
21117006

 

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