TITLE

Making its own market

AUTHOR(S)
Evans, Gary
PUB. DATE
June 2006
SOURCE
Furniture/Today;6/12/2006, Vol. 30 Issue 39, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the changes in Thomasville Furniture Industries Inc.'s product introduction strategy in Thomasville, North Carolina. The company will no longer use the April and October High Point markets as a major venue for its product introduction. The company will use the industry-dictated furniture market schedule whose first product introduction is set on November 2006. Also, it is planning to bring out new merchandise to meet consumer buying patterns.
ACCESSION #
21116133

 

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