HBO Puts Sports on VOD Front Page

Umstead, R. Thomas
June 2006
Multichannel News;6/12/2006, Vol. 27 Issue 24, p12
Reports on the move of cable television channel Home Box Office to create a separate category for sports on the front page of its subscription video-on-demand service. Percentage increase in the sports-related content on the subscription service; Features that will help promote the upcoming pay TV and pay-per-view boxing telecast of the channel; Documentaries being developed by the network.


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