NBC retreats from Thursday competish

Adalian, Josef
May 2006
Daily Variety;5/26/2006, Vol. 291 Issue 40, p1
Trade Publication
The article provides an update on the business performance of the National Broadcasting Co. Inc. The company has decided to reject its previously announced programming scheme due to the changing shift of the American Broadcasting Co.'s "Grey's Anatomy." The move was part of the company's effort to protect its new television drama "Studio 60 on the Sunset Strip," directed by Aaron Sorkin. However, NBC Entertainment president Kevin Reilly has altered the program's overall scheduling strategy.


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