TITLE

NBC retreats from Thursday competish

AUTHOR(S)
Adalian, Josef
PUB. DATE
May 2006
SOURCE
Daily Variety;5/26/2006, Vol. 291 Issue 40, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides an update on the business performance of the National Broadcasting Co. Inc. The company has decided to reject its previously announced programming scheme due to the changing shift of the American Broadcasting Co.'s "Grey's Anatomy." The move was part of the company's effort to protect its new television drama "Studio 60 on the Sunset Strip," directed by Aaron Sorkin. However, NBC Entertainment president Kevin Reilly has altered the program's overall scheduling strategy.
ACCESSION #
21110120

 

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