TITLE

Pint of View

AUTHOR(S)
Lager, Marshall
PUB. DATE
June 2006
SOURCE
CRM Magazine;Jun2006, Vol. 10 Issue 6, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the author's view on the significance of the work of a customer relations manager. Importance of marketing to the job of a customer relations manager; Functions of a customer relations manager as a sales manager; Vitality of customer service intervention.
ACCESSION #
21102815

 

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