TITLE

The Promise of Digital Advertising

AUTHOR(S)
Grosso, Christopher; Shenkan, Guggenheim; Sichel, Bart
PUB. DATE
June 2006
SOURCE
CRM Magazine;Jun2006, Vol. 10 Issue 6, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Emphasizes the opportunities of digital advertising for customer relations managers. Increase in spending on digital marketing in the U.S. in 2006; Skills and behavior that marketers will need to be competitive; Businesses that will experience growth in digital advertising; Ideas that advertisers must learn about digital advertising formats.
ACCESSION #
21102814

 

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