The Promise of Digital Advertising

Grosso, Christopher; Shenkan, Guggenheim; Sichel, Bart
June 2006
CRM Magazine;Jun2006, Vol. 10 Issue 6, p48
Trade Publication
Emphasizes the opportunities of digital advertising for customer relations managers. Increase in spending on digital marketing in the U.S. in 2006; Skills and behavior that marketers will need to be competitive; Businesses that will experience growth in digital advertising; Ideas that advertisers must learn about digital advertising formats.


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