Autobytel's Key to Automotive Success

Britt, Phillip
June 2006
CRM Magazine;Jun2006, Vol. 10 Issue 6, p44
Trade Publication
Focuses on the success in business of Key Hyundai, a full-service automotive dealer in Jacksonville, Florida, with the aid of Autobytel's Retention Performance Marketing (RPM) solution. Challenges face by Key Hyundai; Features and capabilities of the solution; Increase in Key Hyundai's customer response rate following the deployment of the RPM solution.


Related Articles

  • Building for the long term. Brotherton, Paul // Motor Trader;Oct2014, Issue 5355, p59 

    The article highlights the significance of customer retention in driving the long-term success of automobile dealers.

  • Dissolution of a Person-Brand Relationship: An Understanding of Brand-Detachment. Li-Wei-Mai; Giovanni, Paolo // Advances in Consumer Research - European Conference Proceedings;2008, Vol. 8, p421 

    The article discusses a study on the dissolution of the relationship between a customer and brand. It notes the importance of retaining customers to the success of the business. Under relationship marketing, value is considered as an important factor. Based on another study, brand detachment is...

  • Autobytel tries to cut reliance on dealers. Cantwell, Julie // Automotive News;5/1/2000, Vol. 74 Issue 5872, p3 

    Looks at services offered by Autobytel.com's AutobytelDIRECT. Need for dealers to provide the online buying service with vehicles; Aim of the company's direct program to expand its business model in search of revenue; Impact of the service on automobile dealers.

  • Autobytel sees black ink this qtr. Henry, Jim // Automotive News;12/17/2001, Vol. 76 Issue 5962, p4 

    Focuses on the fourth-quarter profit forecasts of online auto marketer, Autobytel.com Inc. in Irvine, California. Increase of competition from Web sites run by automakers and dealers; Acquisition of Autoweb.com Inc.; Decline of online dealer count.

  • Building Service Drive Profits By Building Relationships.  // Ward's Dealer Business;Oct2004, Vol. 38 Issue 10, Special section p14 

    Discusses the role of customer service in boosting corporate profits. Advocation for the integration of customer retention strategies as part of a automobile dealer's marketing plan; Importance of the service department in meeting and building relationships with consumers; Types of approaches...

  • Customer contact is key.  // Builders Merchants Journal;Aug2006 Supplement, p13 

    The article focuses on issues and topics related to the factors that determine the success for winning sales in business. Aside from price as a determining factor, another area to consider was in the difference between how a business sees itself, and how customers see it. This suggests, that...

  • Regarding Henry. Crate, James R. // Automotive News;10/10/2005, Vol. 80 Issue 6171, p68 

    This article reports on Henry, a specialized customer-retention software program developed by Customer Share Group, installed by Michael Rosengarden for his Chicago, Illinois-based Mercedes store Autohaus on Edens Inc. Until Henry joined his business, Rosengarden was confident that he had all...

  • 10 tips to smooth your CRM initiative. McKay, Lauren // CRM Magazine;Jul2009, Vol. 13 Issue 7, p28 

    The article offers tips on how to polish a customer relations management (CRM) project. It mentions that firms should capitalize on free software trials in order to evaluate the efficacy of a proposed software project. Organizations should call for a meeting that involves key investors and...

  • Calling all cars. Gottesman, Alan // Adweek Eastern Edition;1/25/1999, Vol. 40 Issue 4, p12 

    Reports that Internet automobile dealer, Autobytel will not purchase television advertising time for the Super Bowl telecasts for 1999. Losses sustained by the company in 1997 and 1998; Majority of the company's expense from sales and marketing projects.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics