TITLE

Autobytel's Key to Automotive Success

AUTHOR(S)
Britt, Phillip
PUB. DATE
June 2006
SOURCE
CRM Magazine;Jun2006, Vol. 10 Issue 6, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the success in business of Key Hyundai, a full-service automotive dealer in Jacksonville, Florida, with the aid of Autobytel's Retention Performance Marketing (RPM) solution. Challenges face by Key Hyundai; Features and capabilities of the solution; Increase in Key Hyundai's customer response rate following the deployment of the RPM solution.
ACCESSION #
21102811

 

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