TITLE

PROFESSIONAL COURTESY

AUTHOR(S)
Lager, Marshall
PUB. DATE
June 2006
SOURCE
CRM Magazine;Jun2006, Vol. 10 Issue 6, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the improvement in the customer relations and marketing services of Selectica, an e-commerce and business rules engine, with the help of Marketbright, a vendor of marketing automation solutions. Efforts of Selectica to provide quality service to its customers; Benefits of enhancing the online marketing operations for Selectica.
ACCESSION #
21102808

 

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