Simplicity: The Key to Web Self-Service Success

June 2006
CRM Magazine;Jun2006, Vol. 10 Issue 6, Special section p4
Trade Publication
Outlines the factors considered to improve the effectiveness of customer self-service feature of Web sites of companies. Significance of providing multiple search and retrieval methodologies; Relevance of streamlining content creation and publishing processes; Importance of guiding users to support alternatives; Guide to simplifying the implementation of Web self-service.


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