TITLE

INTELLIGENT CUSTOMER SEGMENTATION

AUTHOR(S)
Britt, Phillip
PUB. DATE
June 2006
SOURCE
CRM Magazine;Jun2006, Vol. 10 Issue 6, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the customer relations management program initiated by Indigo Books and Music, a Canada-based book retailer. Ways to segment customers for advertising, promotions and special offers; Benefits of market segmentation for the company; Advantage of combining customer interests with special offers and promotions.
ACCESSION #
21102788

 

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