TITLE

How Many Clicks Does a Click Fraud Make?

AUTHOR(S)
Sebor, Jessica
PUB. DATE
June 2006
SOURCE
CRM Magazine;Jun2006, Vol. 10 Issue 6, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the threat of click fraud to the Internet marketing industry and stresses the importance of focusing on fraud identification and filtration. Settlement between search engine Google and the state of Arkansas involving; Percentage of Radiator.com's click in Google which could be associated to fraud; Attempts of Google to counter Web click fraud.
ACCESSION #
21102786

 

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