Old-School Entertainment Is Still in Session

Lager, Marshall
June 2006
CRM Magazine;Jun2006, Vol. 10 Issue 6, p10
Trade Publication
Offers insights on ways to make old-school entertainment events interactive and to compete with the advances in home entertainment choices. Difference of being at a sporting venue from its home entertainment equivalent; Significance of adding value to customer service; Importance of interactivity to customers or event spectators.


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