Channel hopping

Evans, Patti Freeman
February 2006
Brand Strategy;Feb2006, Issue 199, p58
Trade Publication
The article focuses on the advantages and disadvantages of same-store multichannel shoppers in the U.S. The strength of Internet users who purchase online provides opportunities among retailers. In the advancement of online purchasing, retailers need to take advantage of the basic point of online retailers. However, threats may come in determining target consumers.


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