TITLE

What were you thinking?

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
February 2006
SOURCE
Brand Strategy;Feb2006, Issue 199, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the technological innovations that provides information to retailers about consumer's buying behavior in Great Britain. Among this innovations includes the Scamell-Katz's system called EyeContact developed by Siemon Scamell-Katz and another is the use Functional Magnetic Resonance Imaging or brain scanners suggested by Gemma Calvert. This innovations is called Neuromarketing that seeks to track how consumers reacts to the changing marketing mix.
ACCESSION #
21102112

 

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