TITLE

Reinventing the Oskar retail experience

AUTHOR(S)
Poulin, Stephen; Daun, Sue
PUB. DATE
February 2006
SOURCE
Brand Strategy;Feb2006, Issue 199, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the challenges experienced by mobile operator Oskar in attracting consumers in the market in Czech Republic. The company is taking advantage of the growing market for consumers who owns mobile phones. The company decided that by using traditional advertising and modern ambush marketing, a scheme whereby unconventional marketing is use to get maximum results from minimal resources, it would catch the appeal from consumers.
ACCESSION #
21102111

 

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