TITLE

February's Brand Stats

PUB. DATE
February 2006
SOURCE
Brand Strategy;Feb2006, Issue 199, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information about preferred brands of energy drinks by consumers in Europe. Of the four major economies in Europe namely Germany, France, Great Britain and Spain the preferred brand of energy drinks was Red Bull. The information was supported by the research made by TGI Europa. The survey also reveals that countries varies in the preferred brands of energy drinks and that the French were the most frequent consumers of energy drinks.
ACCESSION #
21102107

 

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