TITLE

A health of opportunity

AUTHOR(S)
Livingstone, Sandy
PUB. DATE
February 2006
SOURCE
Brand Strategy;Feb2006, Issue 199, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the marketing of healthy products for consumers in Great Britain. The marketing strategy involves the development of segmenting the market which is based on their food consumption and health related behavior and attitudes. Another marketing strategy is a targeted communications approach whereby direct message through sales promotion and television advertising are given to consumers.
ACCESSION #
21102106

 

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