TITLE

Orchestrating a sound strategy

AUTHOR(S)
Jackson, Dan
PUB. DATE
February 2006
SOURCE
Brand Strategy;Feb2006, Issue 199, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of audio branding as a means of advertising and marketing in the U.S. The practice of audio branding takes place when using audio as a part of a corporate identity. The audio branding allows companies to have emotional appeal and textures of their products to their consumers. For an audio branding to have an appeal to consumers, it must be catchy and more melodic causing the attention of consumers from hearing to listening.
ACCESSION #
21102105

 

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