TITLE

From concept to product

AUTHOR(S)
Wright, Justin; Pye, Nick
PUB. DATE
February 2006
SOURCE
Brand Strategy;Feb2006, Issue 199, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information about key elements of a successful innovation strategy of a product. The strategy were gathered from ideas from innovators and strategic practice from companies. The elements were categorized into identifying winners from losers, managing portfolio of ideas, converting ideas to concept, commercialization and interfacing with the core business. Although, no companies had mastered all aspects of the strategy, it is still a viable approach.
ACCESSION #
21102101

 

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