TITLE

Case study:Amnesty International

PUB. DATE
February 2006
SOURCE
Brand Strategy;Feb2006, Issue 199, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the new identity of the Amnesty International embarked by the Secretariat that would encompass its broader focus on economic, social and cultural rights in Great Britain. The Amnesty's goal is to get a million people to engage with the organization by 2010. They believe that its ongoing association with global celebrities can help spread awareness of its new initiative.
ACCESSION #
21102099

 

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