Case study:Amnesty International

February 2006
Brand Strategy;Feb2006, Issue 199, p26
Trade Publication
The article focuses on the new identity of the Amnesty International embarked by the Secretariat that would encompass its broader focus on economic, social and cultural rights in Great Britain. The Amnesty's goal is to get a million people to engage with the organization by 2010. They believe that its ongoing association with global celebrities can help spread awareness of its new initiative.


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