TITLE

Cause and brand effect

AUTHOR(S)
Goff, Clare
PUB. DATE
February 2006
SOURCE
Brand Strategy;Feb2006, Issue 199, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of brand value on various charities and non-governmental organizations in Great Britain. Charities and nonprofit organizations rely on their brand and reputation. Moreover, they relied on their good work to engage their audiences and were aided by consumers' emotional attachment to their causes.
ACCESSION #
21102098

 

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