International man of mystery

Mortimer, Ruth
February 2006
Brand Strategy;Feb2006, Issue 199, p16
Trade Publication
The article profiles Nikesh Arora, vice president of European operations at Google Inc. Arora's task is making sense one of the brand's most complex markets. It requires him to manage the expectations of local groups while keeping Google's strategy constant. Moreover, the hardest part of his job is dealing with consumer expectation.


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