TITLE

Divine inspiration

AUTHOR(S)
Croft, Martin
PUB. DATE
February 2006
SOURCE
Brand Strategy;Feb2006, Issue 199, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of religion as a marketing strategy in the U.S. Global vice president of marketing at Unilever PLC, Tom Braun believes product marketing It is stated that brand marketing has been aligning with cultural values. However, religions find a way to connect to everyday motivations.
ACCESSION #
21102094

 

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