Playing for time

February 2006
Brand Strategy;Feb2006, Issue 199, p12
Trade Publication
The article provides information on the business strategies made by the executives to prevent the closure of Toys "R" Us Inc. stores. The executives are planning to convert Babies "R" Us business in the U.S. According to global planning director, Dave Lawrence stated that the Babies "R" Us company sub-brand has a great opportunity to articulate a lifestyle concept. Researcher Marianne Johnson stated that Babies "R" Us stores met her needs during grocery shop.


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