TITLE

Playing for time

PUB. DATE
February 2006
SOURCE
Brand Strategy;Feb2006, Issue 199, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information on the business strategies made by the executives to prevent the closure of Toys "R" Us Inc. stores. The executives are planning to convert Babies "R" Us business in the U.S. According to global planning director, Dave Lawrence stated that the Babies "R" Us company sub-brand has a great opportunity to articulate a lifestyle concept. Researcher Marianne Johnson stated that Babies "R" Us stores met her needs during grocery shop.
ACCESSION #
21102093

 

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