TITLE

Hi-tech TV comes to the Magic Kingdom

AUTHOR(S)
Ross, Rich
PUB. DATE
February 2006
SOURCE
Brand Strategy;Feb2006, Issue 199, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article shares an author's opinion on his prediction to the television technology and branding for the next generation in the U.S. The Disney channel is serving a connection generation to kids and teenagers who are more technology savvy. The Walt Disney Co. and Apple deals with the consumers to sell episodes of ABC and Disney Channel series. Moreover, wireless phone companies are providing live video feeds to mobile phone users.
ACCESSION #
21102092

 

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