Hi-tech TV comes to the Magic Kingdom

Ross, Rich
February 2006
Brand Strategy;Feb2006, Issue 199, p11
Trade Publication
The article shares an author's opinion on his prediction to the television technology and branding for the next generation in the U.S. The Disney channel is serving a connection generation to kids and teenagers who are more technology savvy. The Walt Disney Co. and Apple deals with the consumers to sell episodes of ABC and Disney Channel series. Moreover, wireless phone companies are providing live video feeds to mobile phone users.


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