TITLE

Take back control

AUTHOR(S)
Carter, Sarah; Challis, Georgia
PUB. DATE
February 2006
SOURCE
Brand Strategy;Feb2006, Issue 199, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the initiatives of brands on making their consumers control their over consumption. In Denmark, they encourage children to take responsibility for their own behavior, parents and teachers are taking ownership of discipline. Swedish wholegrain bread brand, Wasabord, campaign exhorts consumers to change their bread which generated a positive impact on sales and awareness.
ACCESSION #
21102088

 

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