It's all in the game

Mortimer, Ruth
February 2006
Brand Strategy;Feb2006, Issue 199, p3
Trade Publication
The article focuses on the policy of the British government on product and brand advertising during the 2012 London Olympic Games in London, England. The government is planning to set some new restrictions on retailers who will likely to take advantage of the event for their business. Non-sponsors will be banned from using words to imply an association with the event relating to Olympic games.


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