TITLE

It's all in the game

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
February 2006
SOURCE
Brand Strategy;Feb2006, Issue 199, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the policy of the British government on product and brand advertising during the 2012 London Olympic Games in London, England. The government is planning to set some new restrictions on retailers who will likely to take advantage of the event for their business. Non-sponsors will be banned from using words to imply an association with the event relating to Olympic games.
ACCESSION #
21102085

 

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