Wake up and smell the indifference

Garfield, Bob
August 1999
Advertising Age;8/2/1999, Vol. 70 Issue 32, p49
Trade Publication
This article presents a review of the political advertisements of U.S. presidential candidate Lamar Alexander, who is former Tennessee governor, for the 2000 election. In the TV advertisement, Lamar said to the camera that the presidency ought to be about raising children, farm prices and standards and not just raising money. He also said that he has been all over Iowa because the presidency's too important to be bought or inherited. It ought to be earned, he further said. Alexander has launched a pre-emptive strike against the hypothetical. The cheap video production looks like a cheap video production. This may help Lamar seem to be an earnest, hardworking underdog. It also may make him seem pathetic.


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