TITLE

Compaq's acting ad chief backs DDB's global effort

AUTHOR(S)
Callahan, Sean
PUB. DATE
August 1999
SOURCE
Advertising Age;8/2/1999, Vol. 70 Issue 32, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that David Middleton, newly appointed acting advertising chief of Compaq Computer Corp., as of August 1999, is proceeding on a branding campaign scheduled for later in 1999. The company is continuing with its commitment to a global branding campaign from DDB Worldwide, a company based in New York despite the turmoil following the abrupt departure of advertising chief Andrew Salzman in July 1999. Middleton said that Compaq's new president-CEO, Michael Capellas, who succeeded the ousted Eckhard Pfeiffer, is overseeing the campaign. The new global campaign will include TV, print, outdoor, radio and online advertising. Additionally, Compaq is said to be at work revamping its Web site to hone its ability to compete with Dell Computer Corp. by selling direct over the Internet.
ACCESSION #
2109808

 

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