TITLE

Virgin revamps soda cans, adds two citrus flavors

AUTHOR(S)
Kramer, Louise
PUB. DATE
August 1999
SOURCE
Advertising Age;8/2/1999, Vol. 70 Issue 32, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the new packaging and two new flavors of Virgin cola, as of August 1999. The marketer plans a makeover just one year after Virgin cola hit U.S. shores. The new cans play up the soda's link to entrepreneur Richard Branson's London-based Virgin Trading Co., a division of his Virgin Group of Cos., operator of Virgin Atlantic Airways and Virgin Megastores. The cans bear the company's trademark, a pin-up girl in a one-piece bathing suit. The new flavors move beyond cola, with O'range and Lem'n'Lime. No advertising is expected to tout the new flavors or redesign. Ground Zero of Marina del Rey, California handles the soda's account.
ACCESSION #
2109806

 

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