Ratings drop dogs the Donald

Schneider, Michael
June 2006
Daily Variety;6/6/2006, Vol. 291 Issue 46, pA8
Trade Publication
The article reports on the declining ratings of the television program "The Apprentice," in the United States. Several factors have been identified, including the lackluster casts, and the ill-fated attempt to add a second version featuring Martha Stewart. The program was initially successful in 2004, but its ratings have been declining since. The fifth season is averaging 9.7 million viewers and a 4.0 rating/9 share among adults 18 to 49.


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