TITLE

Research maven keeps eye on marketing

AUTHOR(S)
Bing, Jonathan
PUB. DATE
June 2006
SOURCE
Daily Variety;6/6/2006, Vol. 291 Issue 46, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles Joe Farrell, founder of the market-research company NRG. Farrell has been managing FP Productions with Catherine Paura from offices in the Animation Building of Disney. The article discusses how the end of the NRG monopoly has increased the cost of market research in Hollywood.
ACCESSION #
21096347

 

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