TITLE

NETS BLINK FIRST

AUTHOR(S)
Learmonth, Michael
PUB. DATE
June 2006
SOURCE
Daily Variety;6/6/2006, Vol. 291 Issue 46, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on ABC's decision to withdraw its demand that advertising agencies pay for viewers who record shows like "Lost" and "Grey's Anatomy" on TiVo-like devices. It discusses the end of the standoff between the networks and advertisers. The ABC Television Network plans to offer "live" guarantees as one of the options advertisers may consider.
ACCESSION #
21096301

 

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