Learmonth, Michael
June 2006
Daily Variety;6/6/2006, Vol. 291 Issue 46, p1
Trade Publication
The article reports on ABC's decision to withdraw its demand that advertising agencies pay for viewers who record shows like "Lost" and "Grey's Anatomy" on TiVo-like devices. It discusses the end of the standoff between the networks and advertisers. The ABC Television Network plans to offer "live" guarantees as one of the options advertisers may consider.


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