Buyers claim victory in live-viewer battle

Atkinson, Claire
June 2006
Advertising Age;6/5/2006, Vol. 77 Issue 23, p3
Trade Publication
The article focuses on the move made by television broadcast networks to cancel their demands to be paid for prime-time viewers who time-shift shows using discrete variable representations (DVR), paving way for advertising deals. The willingness of American Broadcasting Co. to do deals on live-plus-same-day ratings is reported. The article also cites a reason behind the refusal of media-buying agencies to pay for DVR viewers.


Related Articles

  • Upfront 2012: The Best and Worst of Upfronts 2012. Grossman, Ben // Broadcasting & Cable;5/21/2012, Vol. 142 Issue 21, p14 

    The article discusses the best and worst upfronts for 2012 from several television networks in the U.S. CBS has pushed its position of strength in grand scale during its upfront party at Carnegie Hall. ESPN has impressed the audience of its upfront as it shows clips of actual sponsorship...

  • EYE IS ON ROOKIES. Kissell, Rick // Daily Variety;10/21/2009, Vol. 305 Issue 13, p4 

    The article reports that the television network, Columbia Broadcasting System (CBS), acquired high ratings due to its primetime television shows. It states that CBS won by achieving a 3.2 rating/9 share in adult television viewers and a total margin of 11.9 million. Moreover, the top seven...

  • NBC the best at cultivating rich. Friedman, Wayne // Advertising Age;7/30/2001, Vol. 72 Issue 31, ps4 

    The article reports that television networks in the United States have started using the wealthy-viewer demographic segment as a key strategy in luring advertisers. Catering to upscale consumers also may be the key to developing future revenue streams from interactive and enhanced TV, since...

  • Big Games, Big Stars, Big Money. Guthrie, Marisa // Broadcasting & Cable;2/15/2010, Vol. 140 Issue 7, p3 

    The article discusses the impact of major games and big stars on television viewership for big ticket and profitable telecast. It notes that television shows can survive due to several factors such as more entertaining production numbers, action-filled sporting events, and Mother Nature-induced...

  • Ten's new quest. Shoebridge, Neil // BRW;02/23/98, Vol. 20 Issue 6, p46 

    Reports that the Australian television broadcaster, Ten Network has plans to recover its share points in the 16-39 year-old viewing market. Seven and Nine networks attacking Ten's share of the market; Ten's financial future; Statistics on advertising revenue; Ten's success with focusing on the...

  • ITV1 suffers 15% year-on-year fall in August share of impacts. Bold, Ben // Media Week;9/8/2009, Issue 1224, p5 

    The article reports on the 14.7 percent year-on-year decline in the share of commercial impacts of ITV1 in August 2009. The company also posted a 13.68 percent decline in the 16 to 34-year-old market segment. MPG head of broadcast Jim McDonald notes that increasing supply and declining demand...

  • New data fuel DVR debate. Learmonth, Michael // Daily Variety;7/18/2006, Vol. 292 Issue 10, p4 

    The article reports on the benefits of television networks from the proposed charging of fees of television advertising in the U.S. If realized, television networks will have the chance to collect payment from viewers who record shows on digital video recorders. Nielsen Media Research Inc. has...

  • TV clicks on 'Net clips. Martin, Denise // Variety;2/6/2006, Vol. 401 Issue 12, p30 

    The article discusses the trend in mass media in which television show concepts are being translated to the Internet while television programmers are exerting efforts to broadcast online content. VH1 network's "Web Junk 20," is a weekly countdown of the most circulated videos on iFilm.com....

  • court TV NETWORKS.  // Adweek;4/16/2007, Vol. 48 Issue 16, pS18 

    The article discusses CourtTV's potential as an advertisement opportunity. The channel's basic contact information is listed, as is information on key demographics and target audiences. The article displays some information about CourtTV's audience as of April 2007. CourtTV's popular programming...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics