Ad giant buys MTV season

Dempsey, John
June 2006
Daily Variety;6/7/2006, Vol. 291 Issue 47, p5
Trade Publication
The article reports that Ogilvy and Mather Direct (OMD) has acquired buying spots across all MTV cable networks and its online spin-offs throughout the 2006-2007 season. According to the article, OMD will represent long-time MTV advertisers like McDonald's, Pepsico, Sony Playstation and Universal Studios. OMD Worldwide CEO Joe Uva describes the scope and magnitude of the deal.


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