TITLE

Ad giant buys MTV season

AUTHOR(S)
Dempsey, John
PUB. DATE
June 2006
SOURCE
Daily Variety;6/7/2006, Vol. 291 Issue 47, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Ogilvy and Mather Direct (OMD) has acquired buying spots across all MTV cable networks and its online spin-offs throughout the 2006-2007 season. According to the article, OMD will represent long-time MTV advertisers like McDonald's, Pepsico, Sony Playstation and Universal Studios. OMD Worldwide CEO Joe Uva describes the scope and magnitude of the deal.
ACCESSION #
21095953

 

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