TITLE

CinBell Taps into "Apprentice" Obsession

AUTHOR(S)
Marek, Sue
PUB. DATE
June 2006
SOURCE
Wireless Week;6/1/2006, Vol. 12 Issue 12, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launch of the Business School Championship Series, a program of Cincinnati Bell that allows business school students to offer marketing strategy to make the company's services appeal to young adults in the U.S. Similarities between the initiative and that of the television program "The Apprentice"; Total number of students who have offered solutions for addressing Cincinnati Bell's growing irrelevance with young adults; Amount of prize at stake for the winning team.
ACCESSION #
21093943

 

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