CinBell Taps into "Apprentice" Obsession

Marek, Sue
June 2006
Wireless Week;6/1/2006, Vol. 12 Issue 12, p30
Trade Publication
Reports on the launch of the Business School Championship Series, a program of Cincinnati Bell that allows business school students to offer marketing strategy to make the company's services appeal to young adults in the U.S. Similarities between the initiative and that of the television program "The Apprentice"; Total number of students who have offered solutions for addressing Cincinnati Bell's growing irrelevance with young adults; Amount of prize at stake for the winning team.


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