August 1999
Advertising Age;8/2/1999, Vol. 70 Issue 32, p32
Trade Publication
Presents news briefs related to mass media and marketing in the U.S., as of August 1999. Move of Clarant Worldwide Corp. to change its name and buy and merge several shops; Terms of the deal of USA.Net with incentive marketer MyPoints.com; Investment made by ABC owner Walt Disney Co. in personal video recorder start-up TiVo and CBS Corp.


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