TITLE

BREAKING NEWS

PUB. DATE
August 1999
SOURCE
Advertising Age;8/2/1999, Vol. 70 Issue 32, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs related to mass media and marketing in the U.S., as of August 1999. Move of Clarant Worldwide Corp. to change its name and buy and merge several shops; Terms of the deal of USA.Net with incentive marketer MyPoints.com; Investment made by ABC owner Walt Disney Co. in personal video recorder start-up TiVo and CBS Corp.
ACCESSION #
2109374

 

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