TITLE

Shopping for cable time gets easier

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
August 1999
SOURCE
Advertising Age;8/2/1999, Vol. 70 Issue 32, ps10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of the National Cable Communications (NCC), a leading spot cable rep company in the U.S., to begin posting availabilities on the Internet in August 1999. This would create the first end-to-end electronic sales tool for buying local cable. Agencies will now be able to process local cable TV buys electronically, from scouting avails on the Internet at the NCC Web site to receiving affidavits and invoices by electronic transmission. The move is expected to boost cable's share of the advertising spending pie, as more cable operators and advertising agencies take advantage of the new technologies and systems. Though experts warn that although NCC is moving ahead with its plans to fully automate all local cable buying processes, the revolution is far from complete. NCC expects to see all of the top 50 markets interconnected by 2002.
ACCESSION #
2109368

 

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