Shopping for cable time gets easier

Fitzgerald, Kate
August 1999
Advertising Age;8/2/1999, Vol. 70 Issue 32, ps10
Trade Publication
This article reports on the plan of the National Cable Communications (NCC), a leading spot cable rep company in the U.S., to begin posting availabilities on the Internet in August 1999. This would create the first end-to-end electronic sales tool for buying local cable. Agencies will now be able to process local cable TV buys electronically, from scouting avails on the Internet at the NCC Web site to receiving affidavits and invoices by electronic transmission. The move is expected to boost cable's share of the advertising spending pie, as more cable operators and advertising agencies take advantage of the new technologies and systems. Though experts warn that although NCC is moving ahead with its plans to fully automate all local cable buying processes, the revolution is far from complete. NCC expects to see all of the top 50 markets interconnected by 2002.


Related Articles

  • Cable-Web Combo Sales Show Strength. Forkan, Jim // Multichannel News;12/3/2001, Vol. 22 Issue 49, p12 

    Reports on the increase of Web site advertising sales of cable television networks in the United States. Comparison of the sales of Web sites between cable television networks and broadcast television networks, radio stations, and print publications; Shift of viewers from cable shows to Web...

  • TAKING IN ALL THE SITES. Robins, Wayne // Editor & Publisher;12/10/2001, Vol. 134 Issue 48, pC8 

    Reports that Tribune Interactive's Oxygen-rich environment provides advertising, editorial, and technical support. Oxygen as a cable television channel and a web site aimed at women; Other newspapers expanding its services to the Internet.

  • Viewers pick Showtime flick via Internet.  // Hotel & Motel Management;9/02/96, Vol. 211 Issue 15, p53 

    Reports on Showtime cable television network's use of the Internet in its promotional campaign.

  • Nick At Net. Owens, Jennifer // Adweek Southeast Edition;12/11/2000, Vol. 21 Issue 50, p70 

    Provides information on Web site company Nick.com that acts as an entertainment promotional division of Nikelodeon, a cable television program in the United States. Discussion on the products and services offered by the web site; Use of interactive games and cartoon characters to boost Internet...

  • Cable, Web Bright Spots In a Sluggish Ad Market. Haugsted, Linda // Multichannel News;6/11/2007, Vol. 28 Issue 24, p19 

    The article reports that cable and Internet advertising sales figures in the U.S. increased in the first quarter of 2007 compared to the same period of the previous year, according to data from TNS Media Intelligence. The growth of cable television was attributed to the ability of niche networks...

  • A HISTORIC SERVING OF HEALTHFUL-EATING ENCOURAGEMENT. SCHULTZ, E. J. // Advertising Age;5/2/2011, Vol. 82 Issue 18, p91 

    A preview is presented of the exhibition "What's Cooking, Uncle Sam," an exhibit relating to U.S. food policy and food marketing policy history presented at the National Archives Building in Washington, D.C. from June 10, 2011 to January 3, 2012.

  • MTV puts online plans in Overdrive. Fritz, Ben; Martin, Denise // Daily Variety;4/7/2005, Vol. 287 Issue 4, p5 

    Reports U.S. cable television company MTV Networks' announcement of the programming details for its broadband Internet network called MTV Overdrive. Scheduled launch on April 25, 2005; Aim to take advantage of the booming Web advertising.

  • Fallon | Syfy Channel. Stilson, Janet // Brandweek;6/14/2010, Vol. 51 Issue 24, p28 

    The article describes the multimedia campaign developed by media agency Fallon to promote "Alice," a four-hour rendering of Lewis Carroll's "Alice in Wonderland" by Syfy Channel. The white rabbit was the focus of the promotional efforts since research found that it was the most remembered figure...

  • Dawn approaches for cable's e-commerce. Mermigas, Diane // Electronic Media;11/16/98, Vol. 17 Issue 47, p20 

    Discusses the merits of interactive advertising as a viable revenue source for cable operators in the United States. Cable operators' low-key approach to electronic commerce; Enticement of TV viewers into interactive marketing with a `point-and-click' response in TV advertising; TCI's...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics